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Burger King released this ad last summer and I stumbled across it while thinking of a topic for our polished blogs. Well...I'm pretty sure the imagery can't get any more phallic than this. Even the name, "Bk Super Seven Incher" is ridiculous. The ad says: It'll Blow Your Mind Away.... with a picture of a girl resembling a blow up doll, with her mouth wide open while the bk super seven incher heads straight for her. The ad never aired in the U.S. but did make quite the run in Singapore! Interesting...
Wow. This is quite possibly the best example of hidden (or quite obvious) phallic imagery that I've ever seen. It can't get any more obvious than that, can it? It even contains the word "blow" in the main text, not to mention the name "super seven incher", like you suggested. It just goes to show how incredibly phallic-based our coutry, and culture is.
ReplyDeleteWhat I want to know is how effective the ad is! Certainly men would have gotten a kick out of it and might have wanted to purchase the sandwich. Sex sells, whether we like it or not, and I'd bet $6.25 that this sandwich sold well in Singapore.
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